Cracking the Code of Going Viral: How Sharing “Silly Stories” Built a Brand with Billions of Views
“It doesn't make it any easier when you're in the next period of needing to be highly resilient, but if you learn to trust yourself and your bounce-back rate, you do have an opportunity to make it better.”
“EVERY TIME I LOOK BACK AT ALL THESE THINGS THAT HAPPENED TO ME, I CAN USUALLY FIND THE GIFT IN THEM.”
I’m beyond excited to share this week’s Flourish or Fold episode with you! I had the absolute pleasure of sitting down with the incredible Adley Kinsman, CEO and founder of Viralish and prominent entertainer who garners over a billion social media views every month. The conversation delved deep into Adley's journey as an entrepreneur, her experiences in the entertainment industry, and the resilience that has driven her success. She emphasizes the importance of viewing obstacles as testimonies rather than setbacks and highlights the significance of serving others. Adley also delves into the concept of going viral, explaining her systematic approach to creating viral content. The conversation underscores the transformative power of resilience and the impact of shifting from a victim mentality to one of empowerment and purpose. Adley’s journey is a testament to the power of resilience, passion, the importance of serving others and the power of following your passion.
Understanding Virality - What Does It Mean to Go Viral?: Adley emphasizes that the concept of "going viral" is subjective and varies from person to person. For some, a post with 40,000 views might be considered viral, while for others, the benchmark might be in the millions. At Viralish, Adley and her team consider anything over a million views as potentially viral, with a more stringent standard of 15 million views and above for true virality.
Mastering Storytelling: At the core of Viralish's success is their mastery of storytelling. Whether it's prank videos, staged events, or branded content, the goal is to create compelling narratives that resonate with the audience and achieve the desired outcome.
From Passion to Profession - Adley's Journey - The Early Days: Adley's journey began with a passion for creating videos and storytelling. Despite not making any money initially, she continued to produce content because she loved it. This passion for storytelling was rooted in her background in the music industry, where she learned the importance of crafting compelling narratives.
The Turning Point: The pivotal moment for Adley came in 2019-2020 when Facebook introduced monetization for content creators. Recognizing the potential, Adley focused on creating videos for Facebook, where the largest audience was. By studying the platform's algorithm and continuously improving her content, she was able to capitalize on this opportunity and turn her passion into a profitable business.
Resilience in the Face of Adversity - Overcoming Challenges: Adley shares her personal story of resilience, highlighting the massive obstacles she faced, including bankruptcy, a toxic relationship, and a close family member’s struggle with alcoholism. Despite these challenges, she chose to view her experiences as a testimony rather than adopting a victim mindset.
The Power of Service: One of the key lessons Adley learned was the importance of serving and helping others. She found that focusing on others was the quickest way to pull herself out of difficult situations and regain a sense of purpose and direction.
The Law of Resonance: Adley believes in the law of resonance, which emphasizes becoming the person ready to handle the things one desires, rather than just willing them into existence. This mindset shift from "where do I want to be?" to "who do I want to be?" has been instrumental in her journey.
Building Viralish - From Hobby to Business: Viralish was born out of Adley's passion for creating content and her deep understanding of social media algorithms. By packaging her knowledge and experiences into accessible coaching programs, she has been able to help individuals and brands achieve viral success.
Coaching Programs: Adley encourages individuals to take advantage of the group coaching program available at goviralish.com. For brands with annual revenue of 5 to 10 million, she invites them to reach out to creators at com for potential collaboration.
Transforming Adversity into Empowerment - Shifting Perspectives: Dr. Taryn Marie highlights the importance of shifting from a victim mentality to recognizing the lessons learned from adversity. This shift in perspective from "why is this happening to me?" to "why is this happening for me?" can have a transformative impact on one's life.
Adley’s energy and insights are truly uplifting. She embodies the shift from asking "why is this happening to me?" to "why is this happening for me?" It’s a powerful perspective that can transform adversity into empowerment. Her insights on virality, storytelling, and overcoming adversity provide valuable lessons for anyone looking to succeed in the digital age. By focusing on who you want to be and continuously improving your craft, you can turn your passion into a profitable and fulfilling career.
Connect with Adley Kinsman: Adley invites you to connect with her on social media and through her website to explore the valuable resources available at Viralish:
https://www.instagram.com/adley
https://www.instagram.com/viralish/
https://www.instagram.com/viralishhouse/
https://www.linkedin.com/in/adleykinsman/
https://www.facebook.com/adleyk/
Give this episode a listen below. ⇣
On the episode, we talk about:
Introduction (00:00:57): Dr. Taryn Marie introduces Adley and her achievements in the entertainment and business industry.
Resilience as a Subject (00:01:45): Adley and Dr. Taryn Marie discuss the importance of resilience and its relevance to their conversation.
Understanding Viral Content (00:02:29): Adley explains the subjective nature of "going viral" and its significance for brands.
The Journey to Entrepreneurship (00:05:34): Adley shares her journey from creating videos for fun to developing a systematic formula for success.
Transition to Business Success (00:07:16): Adley discusses the transition from creating content for fun to realizing the potential for business success.
Preparation and Opportunity (00:11:15): Dr. Taryn Marie and Adley discuss the importance of preparation meeting opportunity for success.
Facing Challenges and Resilience (00:14:36): Dr. Taryn Marie shares her own journey and the relevance of resilience in her work, leading into a discussion on facing challenges and resilience.
Adley's Resilience Story (00:17:11): Adley shares a personal story of facing challenges and reframing herself to overcome difficult times.
The Voice Experience (00:18:21): Adley narrates the story of how she ended up on the show "The Voice" and the impact it had on her life.
God's Whisper (00:20:51): Adley shares a significant moment of hearing a divine message that impacted her life.
Struggling after the deal (00:21:46): Adley's bankruptcy, relationship issues, and family struggles after signing a challenging record deal.
Choosing resilience (00:22:37): Adley's decision to use her pain as fuel and help others win, leading to her own recovery.
Resilience and serving others (00:24:23): Adley and Dr. Taryn Marie discuss the power of resilience and serving others in overcoming challenges.
Moving forward with resilience (00:25:23): Adley shares the importance of focusing on serving others and the impact of service on personal well-being.
Strategies for overcoming challenges (00:26:29): Dr. Taryn Marie and Adley discuss tools and strategies for navigating difficult moments and moving towards personal growth.
Embracing uncertainty (00:27:32): Adley's approach to living in the present and focusing on personal development rather than specific goals.
Becoming resilient (00:28:21): Adley emphasizes the importance of taking action and avoiding overthinking to overcome anxiety and uncertainty.
Being the person you want to be (00:28:47): Adley's perspective on focusing on personal integrity and growth rather than external achievements.
Sharing resilience with the world (00:35:53): Adley and Dr. Taryn Marie discuss the timeless principles of resilience and the importance of sharing valuable lessons with others.
Working with Adley (00:36:46): Adley explains how individuals and brands can work with her to create viral content and receive coaching.
Transitioning from victim mentality (00:40:16): Dr. Taryn Marie highlights Adley's transition from feeling victimized to using her experiences to help others.
Prayer and Purpose (00:40:31): Adley discusses her prayer for guidance and purpose, feeling blessed and burdened by success, and seeking clarity on how to serve.
Shifting Perspective (00:43:34): Dr. Taryn Marie reflects on the power of shifting from "why is this happening to me" to "why is this happening for me" and the impact of sharing learnings through challenges.
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